← 返回任务列表

2011年股东大会 · 年轻的巴菲特是如何说服第一批投资者投钱给他的

38 段 · 3 位说话人 · 原片 4:26
M1
M10:01

Buffett先生,Munger先生,你们当初筹集第一笔投资资金的时候,是怎么吸引投资者的?

Mr. Buffett, Mr. Munger, when you were raising your first investment funds, how did you go about attracting investors?

等你们有了第一笔资金和第一批投资者之后,又是怎么把规模做大的?

And once you had your first funds and your first investors, how did you go about growing them?
M2
M20:13

听起来,您像是已经准备好要创办一家hedge fund了。

Sounds to me like a man that's about ready to start a hedge fund.

就我来说,我大概是在一九五六年三月从New York搬回这里的。当时我家里有几个人对我说,他们希望我帮忙管理投资,就像我去New York之前在这边卖证券时做的那样。

They—in my case, I'd moved back here from New York in March or so of 1956, and a few members of my family said, we'd like you to manage our investments, just like I did when I was selling securities out here before I went to New York.

我其实不喜欢做卖证券这行,呃,部分原因是,如果我以二十美元的价格卖给别人一只股票,结果它跌到了十美元,我会想再多买一点。但我没法面对那些以二十美元买入这只股票的人,因为他们买它只是基于对我的信任,并不是因为他们真正理解这家公司,而现在他们却因此感到很沮丧。

And I didn't like being in the security-selling business, uh, partly because if I sold somebody a stock at $20 and it went down to $10, I wanted to buy more, but I couldn't face the idea of people that had bought it at 20, and based only on confidence in me, not because they understood it, and now they were feeling depressed.

这实在是……怎么说呢,并不是一件让人满意的事。

And it was—it just wasn't—it wasn't very satisfactory.

如果每一个决定都有人在旁边盯着,我管理资金的表现就不可能像一个人独自在房间里操作时那么好。

I, I could not do as well managing money if people were watching every decision as I could if I did it in a room all by myself.

所以我就对家里的这七个人说,呃,其中有一个其实是我大学时的室友,他母亲后来也加入了。

So I just told these seven members of the family, uh, one of them actually, it was my roommate in college and his mother, they came in also.

我说,你们要是愿意加入一个合伙企业,我不会告诉你们具体发生了什么,但我可以告诉你们,我会用同样的方式管理自己的钱,也会管理你们的钱。

I said, you know, if you'd like to join up in a partnership, I'm not going to tell you what's going on, but I will tell you that I will be doing with my own money what I'm doing with yours.

后来,我把自己的钱也全部投了进去,而这个过程推进得非常慢。

Later on, I put all my own money in, and it just was very slow.

几个月后,我曾经工作过的Graham-Newman准备清算了。有个叫Homer Dodge的人,就去问Ben Graham,他从Graham-Newman拿到这笔钱之后应该怎么办。

A few months later, Graham-Newman, that I'd worked for, was liquidating, and a fellow named Homer Dodge asked Ben Graham what he should do with the money he was getting out of Graham-Newman.

Ben Graham说,这个年轻人以前为我工作过,人还不错。

He said, this kid used to work for me, and he's okay.

于是Homer Dodge就来找我,和我一起做了。

And so, he came out and went in with me.

到了那年晚秋,另一个人看到某份法律刊物上登了一则合伙企业成立的通知,就问,这是什么?

And another fellow late in the fall saw—had seen the notice of partnership formed in some legal paper, and he said, what's this?

后来他也来找我,加入了进来。

And came in with me.

就这样,我们一路跌跌撞撞地做了下去。

And it just—we just stumbled along.

将近六年的时间里,我一直在自己家里办公,一个员工都没有。

And for almost six years I operated out of my house, no employee.

所有账目都是我自己记,报税表也是我自己填。我还亲自出去领取股票,然后把它们放进银行的保险箱里。

I kept all the books, I filed the tax returns, I went out and picked up the stocks personally and stuck them in the safe-deposit box.

Charlie出现之后,我一直拿一件事打趣他。我一九五九年认识他时就对他说,法律当个爱好还可以,但以你的才智,实在不该把时间花在这个行业上。

When Charlie came along, I kept chiding him about the fact—I met him in 1959, and I said, law is okay as a hobby, but it's no place for a man with your intellect to spend his time.

好,接下来就让Charlie来讲吧。

And, well, I'll let Charlie take it over from there.
M3
M32:41

实际上,我花了很长时间才离开原本的家族企业。

It actually took me a long time to leave what was a family business.

所以,如果你们当中有人接受好主意比较慢,那也应该因为我的例子受到鼓舞。因为在你开始劝说我之后,又过了好几年,我才真正想明白。

And so any of you who are having a slow time accepting good ideas, why, should be cheered by my example, because it was some years after you started working on me.

你还一直不停地说服我。

And you pounded on me.

而我慢慢才明白了你的意思。

And I slowly got the point.
M2
M23:06

他刚才问的是,怎么吸引资金。

And he was asking about attracting money.
M3
M33:12

当然,如果你在生活中为人处世有原则,让别人信任你,这会很有帮助。

Well, of course, it helps if you conducted yourself in life so that other people trust you.

而且,如果别人信任你是正确的,那就更有帮助了……

And then it helps even more—.
M2
M23:21

他这是在解释,为什么我当初那么慢,而他却那么快吗?

Is he explaining why I was so slow and he was so fast?
M3
M33:25

如果别人信任你确实是正确的,那就更有帮助了。

Then it helps even more if other people are right to trust you.

所以,这个公式其实很简单。

So the formula is quite simple.

先是一个,接着是另一个。

First one, then the other.
M2
M23:37

遗憾的是,按照现在的收费结构,光是把钱吸引过来,而不是靠管理这些钱取得业绩,就可能赚得非常多。

Unfortunately, with the present fee structure, just attracting money rather than performing with it can be enormously lucrative.

所以,吸引资金的能力,至少在短期内,甚至可能在中期内,也许比管理资金的能力更重要。

So it, uh, the skill of attracting money may be, uh, at least in the short run and maybe the intermediate run, maybe a more important quality than the ability to manage money.

但我们两个谁都从来没有收过任何形式的固定费用。

But we—neither one of us ever charged any fixed fee of any kind.

Charlie,我这么说对吗?

And am I right on that, Charlie?

你没有收过吗?

You didn't?
M3
M34:09

嗯,我们在非常年轻的时候、个人净资产还非常少的时候,就停止从别人投资的钱里收取任何有实际意义的额外分成了。

Well, we stopped taking any significant overrides on other people's money at very young ages and at very small amounts of net worth.

我希望我们的做法能更普遍一些,不过我也很认可我们的薪酬方式,而且这种做法正在慢慢推广开来。

I wish our example were more common, but I like our compensation practices too, and they're spreading slowly.