← 返回任务列表

2010年股东大会 · 巴菲特为何只接受电视媒体采访

29 段 · 2 位说话人 · 原片 3:56
M1
M10:00

这个问题来自 Myard Shields。我先提前说一下,我不太——我不太想问这个问题,你们等会儿就知道为什么了。

This question comes from Myard Shields, and I want to say in advance that I don't— I'm not thrilled asking this question, and you'll see why.

问题是,美国公众几乎肯定能从 Buffett 先生越来越多地出现在媒体上这件事中受益,但对 Berkshire 的股东来说,这真的是最值得你花时间去做的事吗?

The question is, the American public almost certainly benefits from Mr. Buffett's increasing media exposure, but is it the best use of your time for Berkshire shareholders?
M2
M20:20

可能不是。

Probably not.

我做的很多事情,对 Berkshire 股东来说也都不是我时间的最佳用法。

I do a lot of things that aren't the best use of my time for Berkshire shareholders.

比如我每周会上网打十二个小时的 bridge,你知道。

I play bridge on the internet 12 hours a week, you know.

我的意思是,我坐在那儿可不是想着,提高我的 bridge 水平会给 Berkshire 带来多么神奇的好处。

I mean, and I'm not sitting there thinking by improving my bridge skills is going to do wonders for Berkshire.

不,不过,呃,这些年来,我确实看到了 broadcast television 相对于 print 的发展变化。

No, I, uh, I do, I do, I have, I have seen over the years the development of broadcast television as opposed to print.

我会这么说,如果你想留下一个关于你到底说了什么的准确记录,而不是被 reporters,甚至 editors 转述和加工——他们会来回改,说把六段删成四段,再说一句,为什么不问这个问题呢——

And I would say that if you want to have a record of exactly what you said as opposed to interpreted through not only reporters but editors who bounce back things and say, take 6 paragraphs down to 4 paragraphs, and why don't you ask this question?

那我宁愿把记录留在 Charlie Rose 的节目里,这是永久保存的,大家可以回头去看我到底说了什么,还有我的肢体语言,以及我当时是不是在开玩笑。

I would much rather have a record on Charlie Rose which is permanent, where people can go back and look at exactly what I said and, and my body language and whether I was kidding.

我敢肯定,Lloyd Blankfein 也会更希望那是一次电视采访。

I'm sure Lloyd Blankfein would have preferred to have a television interview.

他一定会想——他一定会想收回那句,你知道的,说什么在做 God's work 的话,不管在什么情况下都想收回。

He would like— he'd like to take back that remark about, you know, doing God's work under any circumstances.

但我敢打赌,那句话其实只是前面谈话里顺手扔出来的一句。

But I would bet that that was delivered as a throwaway line in terms of something that was said earlier.

你知道,很明显他并不是按字面意思那么说的,但媒体把他批得很惨,因为有人选择半认真地去解读那句话,然后其他人为了配合别的报道,也就按那个路子去渲染。

You know, clearly he did not mean that in a literal sense, but he's gotten killed in the media because somebody elected to treat it halfway seriously, and then other people, to fit other stories, play it that way.

我喜欢这样一种方式:不管是 CNBC 帮我把内容记录下来,还是 Charlie Rose 帮我记录下来,我都更愿意——更愿意让别人根据我自己的原话来判断我,而不是由别人写几段话去概括我的一些观点。

I like the idea, whether it's, you know, in terms of CNBC keeping a record of it or Charlie Rose keeping a record of it, of having— of being judged by my own words rather than somebody writing a few paragraphs trying to summarize some views.

所以,呃,这就需要,呃,上电视,而不是,呃,让别人本质上拿着一个一小时的采访,往往只是去挑一句符合他们叙事的引语,呃,然后 somehow 让那一句变成我观点的代表。

So, uh, and that requires, uh, being on television instead of, uh, instead of having people essentially take a 1-hour interview, often just shopping for a single quote that fits their storyline, uh, and having that somehow become representative of what I think.

所以,我越能把我的想法表达清楚——无论是我自己写 annual report,还是通过 broadcast——我对报道准确性的感觉就越好。

So the clearer I can be about what I think, whether writing my own annual report or whether being in broadcast, the better I feel about the accuracy of the reporting.

这个道理我是几年前想明白的,所以现在我就走这条路。

And I figured that out a few years ago, so that's the direction I go now.

至于这是不是时间的最佳用法,反正这样挺好的。

And whether it's the best use of the time, it works fine.

不过关于这个,我给你们讲个故事。

I'll tell you one story on that, though.

就算是 broadcast,你也还是得稍微小心一点。

You even have to be a little careful about broadcast.

我们做完 Burlington 那笔交易之后,呃,Charlie Rose——他今天可能也在场——采访了我,我们是在一个周五早上录的。

After we made the Burlington deal, uh, Charlie Rose, who may be here, did an interview with me, and we taped it on a Friday morning.

我们把节目录完了,录的过程也很愉快。

And we did the tape, we had a good time doing it.

录制的时候,中间有一个小小的,呃,片段,里面放了一些很棒的铁路场景。

And during the tape, there was a little, uh, section on it showing great railroad scenes.

其中一个有 Cary Grant 和 Grace Kelly,另一个有 Marilyn Monroe,还有 Some Like It Hot。

And one had Cary Grant and Grace Kelly, and another one had Marilyn Monroe and Some Like It Hot.

然后又放了一堆那种今天早上我们电影里关于铁路的内容。

And then it showed a bunch of the kind of things we had about railroads in our movie this morning.

等这些都放完之后,他问了我一个问题,我就随口给了个俏皮回答,不过也确实跟我刚刚看到的内容有关。我说,嗯,要是他们把 Grace Kelly 和 Marilyn Monroe 也一起算进去,我当时愿意为 Burlington 出更高的价。

And when we got all through that, he asked me some question, and just to give a flip answer, but it did tie in with what I'd just seen, I said, well, I would have paid more for the Burlington if they'd thrown in Grace Kelly and Marilyn Monroe.

这个录好的采访总共是一小时六分钟,所以他们那天晚上播出的时候,得剪掉六分钟,于是他们就把那些有 Grace Kelly 和 Marilyn Monroe 的铁路片段给剪掉了。

Well, this taped interview ran an hour and 6 minutes, so when they ran the tape that night, they had to take out 6 minutes, and they took out these railroad scenes that showed Grace Kelly and Marilyn Monroe.

结果对任何看到这个节目的人来说,看上去就像是 Charlie 在跟我说话的时候,我却坐在那儿满脑子都在幻想这些人。

So to anybody that viewed this thing, it looked like I was spending my time there fantasizing about these while Charlie was talking to me.

所以啊,就连电视也不是绝对安全的。

So even television isn't safe.